When It Comes To Your Social Media Efforts, What You Put In Is What You Get Out

I wrote this article about the importance of high quality visuals for your social media brand if you want to command a high price tag.

At any given second, millions of people around the world can be found sitting quietly with their heads down, mindlessly scrolling through their social media feeds. Some are on a mission to quench an insatiable thirst for entertainment, news and information. Others are just thumbing through the motions, looking to pass the time with a funny meme or two.

At the same rate, millions of companies are uploading branded content in a hurried effort to grab at least a millisecond of their time so they can remind them of that upcoming product launch or BOGO sale. With the internet firing on all synapses, it’s becoming harder and harder to create content that passes the digital CAT scan, or “consumer attention test.”

So what’s a brand got to do to prevent itself from being swiped away like a bad Tinder match? The solution may be right in front of your eyes.

Think about it. What’s literally the first thing you see when you open your Facebook page or log in to your Instagram? It’s not the copy. It’s not how many likes each post has. The very first thing that you see is what you see: the visuals.

Pictures, videos, memes, GIFs, selfies, dinner plates, before-and-after moments. Aside from Twitter, social media platforms reward the aesthetically pleasing. This serves to benefit the brand that can produce content that’s love at first sight.

Yet so many companies I work with are still using poorly lit iPhone photos to populate their pages. It’s time to start looking at branded content through a higher-quality lens.

Here are a few things to consider when creating content that aims to cut through the clutter.

For the rest of the article, read it here.

Crystal Lee