Wall STreet Journal
“On Instagram, providers such as @docvegas (170,000) offer cosmetic services with a dizzying array of photos, videos and specials such as “Tummy Tuck Tuesday” and “First person to screenshot my Instagram site showing 50K followers gets 50 percent off procedures.”
It is all an effort to grab the attention of the estimated 40% of patients who say social media strongly influenced their choice of doctor for aesthetic plastic surgery, according to a study published in the April 2015 Aesthetic Plastic Surgery.”
“Companies like Burger Media, which represents Doc Vegas, are helping plastic surgeons perfect their social strategy and use Instagram to build a brand and acquire new customers.
"Business development and customer acquisition is changing right now, and increasingly, what would have been done over the phone or online in years past is happening on Instagram," says Cal Marshall, founder of Burger Media. "Companies that recognize this and are ready to capture business through social media have a huge advantage."
“When teens are coming in for fillers before senior class pictures, the influence of social media on plastic surgery is hard to ignore. And according to Cal Marshall , founder of Burger Media, a west-coast-based digital marketing agency, this trend is not about to slow down.”